Smash Bros. characters have a special "top-secret" security level clearance. Which meant I would know a new character was coming, but wouldn't know who, or have any assets. I componentized the site to allow me to add a character with a simple JSON entry, to get the page live minutes after announcement.
With our quick turn-arounds, the page would re-use the same assets. This sped up the authoring (JSON entering). There was only 1 JSON entry per character. This data was used to populate both the top vertical blade sections, as well as the more detailed section for each character.
As with all Nintendo websites, I built this to work in English, French, and Spanish. Our purchasing has to happen from the correct locale, so where there are two buttons like this (US, and Canada), I created a special redirect that opened the correct locales purchasing modal without any ubrupt page changing experience.